The TTO label was created with the intention of providing full transparency to the consumer regarding the origin of the various components of a watch.
In principle the ‘Swiss Made’ label is a good thing. It aims to protect and promote the Swiss know-how and values seen worldwide as a guarantee of quality. Unfortunately in practice it is a monumental sham which ultimately misleads customers.
the majority of entry-level and middle of the range watches which are labelled ‘Swiss Made’ in fact have cases, dials, and bracelets which were manufactured in Asia, and a movement made up of components mostly manufactured abroad
We have decided to create our own watches under the principle of Total Transparency, which is why we have founded the TTO label.
The TTO label was founded by the GOLDGENA PROJECT.
Launched March 22nd 2016, the GOLDGENA PROJECT aims to provide beautiful mechanical watches at reasonable prices, as well as to challenge the Swiss Made label and traditional approach of distribution and marketing. Moreover, the GOLDGENA team wants to be fully transparent about the origin of its components and prices.
The TTO label was unveiled on March 30th 2016 during the first chapter of the GOLDGENA PROJECT: “Swiss Made or Total Transparency on Origin.”
A kind of identity card will be attached to each of our watches and made available online at www.label-tto.org. It will feature a very precise indication of each element and operation of the manufacturing process.
Although launched by the GOLDGENA PROJECT, this platform is open to any brand; Swiss, Chinese or Martian, it doesn’t matter. The only rule is transparency. Do you want to join? Contact us.